TeethBloom Privacy Policy
Effective Date: 8 August 2025
TeethBloom.com (“the Site”) respects your privacy. This policy explains what personal data we collect, how we use it, the legal bases for processing, and your rights under Québec Law 25 and the EU General Data Protection Regulation (GDPR).
1. Information We Collect
| Category | Details | Source |
|---|---|---|
| Identity & Contact | Email address, first/last name (optional) | Newsletter sign-up form, comment forms |
| Usage Data | IP address, browser type, pages visited, time on page | Server logs, cookies, analytics tools |
| Marketing Data | Email opens, link clicks | Email-marketing platform |
| Transaction Data | Affiliate link clicks, completed purchases (pseudonymised IDs only) | Affiliate networks |
The Site is not intended for children under 16, and we do not knowingly collect their data.
2. Purposes & Legal Bases
| Purpose | Legal Basis |
|---|---|
| Send the daily dental-health newsletter | Consent (Art. 6 (1)(a) GDPR) |
| Analyse traffic & improve content | Legitimate interest in optimising the Site (Art. 6 (1)(f)) |
| Manage affiliate programmes & calculate commissions | Legitimate interest (Art. 6 (1)(f)) |
| Prevent fraud & ensure security | Legal obligation and legitimate interest |
You may withdraw consent at any time via the unsubscribe link in every email.
3. Cookies & Tracking Technologies
We use cookies to:
- Functionality – remember preferences (language, theme).
- Analytics – measure visitor behaviour (e.g., Google Analytics 4 with IP anonymisation).
- Marketing/Affiliation – attribute sales to our affiliate partners.
You can manage cookies via your browser settings or the consent banner displayed on your first visit.
4. Data Sharing
We share data only with:
- Service Providers – web host, email-marketing platform, analytics tool.
- Affiliate Networks – to attribute purchases and calculate commissions (pseudonymised IDs only).
- Authorities – when required by law or to protect our rights.
All partners are contractually bound to protect your data and use it only for agreed purposes.
5. International Transfers
Your data may be processed outside Canada or the EEA (e.g., in the United States). We ensure adequate safeguards such as EU Standard Contractual Clauses.
6. Retention Periods
- Newsletter data: while subscribed + 12 months.
- Analytics: 26 months (Google Analytics default).
- Server logs: 12 months.
- Affiliate data: up to 36 months (network requirements).
7. Your Rights
You have the right to access, rectify, erase, restrict or object to processing, and to data portability. To exercise your rights, email privacy@teethbloom.com. We will respond within the timeframe required by law.
8. Security Measures
We protect your data through SSL/TLS encryption, a web application firewall, regular WordPress/plugin updates, role-based access controls, and encrypted backups.
9. Changes to This Policy
We may revise this policy to reflect legal or operational changes. The “Effective Date” will be updated accordingly. Continued use of the Site after changes constitutes acceptance of the revised policy.
Last updated: 8 August 2025